Measurement


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How to Create Content That’s Data Informed, Not Data Driven

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process. | MORE »

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Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button. | MORE »

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How to Turn ‘Nice to Know Data’ Into Actionable Insights

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery. | MORE »

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Use These 6 Metrics for an Unbeatable SEO Strategy

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness. | MORE »

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Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done? | MORE »

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Updated Barcelona Principles Set a Framework for Global Measurement

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices. | MORE »

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What’s the Most Important PR Metric? Wrong Question

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […] | MORE »

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How Strategic Communications Drives Business Outcomes

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.  | MORE »

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How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.  | MORE »

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Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI. | MORE »

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