Measurement


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Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered

To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options. | MORE »

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Deep Knowledge of Customers Drives Today’s Engagement Tactics

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics. | MORE »

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Online Users Start to Focus on Reputation Management

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults. | MORE »

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Consumers Seek a Voice in Corporate Decision-making

According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business. | MORE »

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Competitive Analysis: Setting Your Organization Apart From the Rest

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan. | MORE »

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Measurement, Social Media Biggest Public Affairs Hurdles

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. | MORE »

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Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

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Customer Analytics Top Marketing Priority

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network. | MORE »

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PR Agency Revenue Down 8.9% in 2009

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009. | MORE »

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‘Most Innovative Companies’ and Their Presence on Facebook

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence. | MORE »

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