Measurement

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Despite Weiner, Twitter Usage Rises Among Politicians

December 12th, 2011 by

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

December 12th, 2011 by

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

Let’s Stop Focusing on the ROI of Public Relations

December 12th, 2011 by

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Let’s Stop Focusing on the ROI of Public Relations

December 12th, 2011 by

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Social Media Analysis: Checklist of Questions to Ask—and Test 

December 9th, 2011 by

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

December 5th, 2011 by

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.