Measurement


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Tip Sheet: Measuring the Executive/Employee Connection Gap

According to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement. | MORE »

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The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

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PR News Hall of Fame Roundtable: Want Good Metrics? Research First

PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond. | MORE »

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Imperatives for Successful Change Management Initiatives

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization. | MORE »

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What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand. | MORE »

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PR Myth of the Month: Tracking Competition and PR Objectives

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths. | MORE »

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PR News Pop Quiz: How Do You ‘Measure’ Up?

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News. | MORE »

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PR News Q&A: Separating the ‘Real’ Data From the Flawed

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice. | MORE »

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Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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