Measurement


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PR News Q&A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple. | MORE »

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In a Crisis? Opinion Research Can Answer Key Questions

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits. | MORE »

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Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

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Avoid the Firehose When Engaging Online

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across. | MORE »

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Passion and Credible Information Fuel Personal PR/Branding Power

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer. | MORE »

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Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured? | MORE »

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PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking. | MORE »

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Survey to Reveal Leading Social Media Strategies and Tactics

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now. | MORE »

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Translate Word of Mouth With Social Media Monitoring Tools

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign. | MORE »

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Done Right, a Crisis Postmortem Can Reanimate an Organization

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons. | MORE »

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