Measurement

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.