Measurement


avatar

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

Comments Off

avatar

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

Comments Off

avatar

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

Comments Off

avatar

PR Myth of the Month: Great PR Programs Yield Quick Results

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch. | MORE »

Comments Off

avatar

PR Myth of the Month: Great PR Programs Yield Quick Results

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch. | MORE »

Comments Off

avatar

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

Comments Off

avatar

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

Comments Off

avatar

Poll: Proving PR’s Worth Remains a Measurement Challenge

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners. | MORE »

Comments Off

avatar

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity. | MORE »

Comments Off

avatar

Tip Sheet: The 7 Underlying Principles of PR Measurement

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable. | MORE »

Comments Off