Measurement

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Time for a Change? Identifying Attributes Drives Rebrand Research

June 25th, 2012 by

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Time for a Change? Identifying Attributes Drives Rebrand Research

June 25th, 2012 by

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.