Measurement


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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs. | MORE »

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E-Mail Delivery Rates Up, Open Rates Are Down

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage. | MORE »

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Agency Watch: Profitability Returns to ’08 Level

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey. | MORE »

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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

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Crunching Numbers: Tips for Building Calculator Tools

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience. | MORE »

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Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met. | MORE »

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