Measurement


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Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

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Crunching Numbers: Tips for Building Calculator Tools

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience. | MORE »

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Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met. | MORE »

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Clear Vision, Dialogue Help Align Employee Actions to Business Goals

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process. | MORE »

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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement. | MORE »

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Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day. | MORE »

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Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms. | MORE »

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Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers. | MORE »

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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system. | MORE »

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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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