Measurement

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

August 27th, 2012 by

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.