Measurement

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

August 27th, 2012 by

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.