Measurement

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

August 27th, 2012 by

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.