Measurement


avatar

Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

Comments Off

avatar

5 Tools to Measure (and Manage) Reputation in Complex Environment

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
 | MORE »

2 Comments

avatar

You’re a Storyteller First, But Never Forget Your Agency is a Business

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business. | MORE »

Tags: , , , , | Comments Off

avatar

Gauging What Makes the Top Brands Click

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand. | MORE »

Comments Off

avatar

Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.” | MORE »

Comments Off

avatar

How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

4 Comments

avatar

How To Work Hand in Glove With Marketing

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop. | MORE »

Comments Off

avatar

Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

Comments Off

avatar

On Social Media, Awareness Is Good but Profit Is Better

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.  | MORE »

Comments Off

avatar

5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

1 Comment