Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.
Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to.
The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]