Measurement


avatar

Brands Adopt Barcelona Principles with Success

Depending on your perspective, the Barcelona Principles are either a total flop, because 66 percent of PR professionals haven’t a clue what they are—according to a 2014 PR News survey of 145 PR pros—or a huge success since 26 percent of senior professionals are using them. | MORE »

1 Comment

avatar

An Holistic Approach to PR Measurement

PR and marketing execs increasingly are being asked to demonstrate the ROI of their activities. Yet with such disparate metrics, the challenge of providing a holistic view of PR is more complex than ever, even with the vast number of tools now available to the profession. | MORE »

Comments Off

avatar

24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients. | MORE »

Comments Off

avatar

For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

Comments Off

avatar

7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »

Comments Off

avatar

Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data. | MORE »

Comments Off

avatar

4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

Tags: , , , | Comments Off

avatar

Annual Reports: Not Sexy, But Crucial

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report. | MORE »

Comments Off

avatar

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind. | MORE »

Comments Off

avatar

#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making. | MORE »

1 Comment