Measurement

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

February 4th, 2013 by

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Big Opportunity: 3 Tips for Getting a Better Read on Data

December 14th, 2012 by

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

Rise of Data and Online Analytics Offers PR Executives a New Pitch

December 10th, 2012 by

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.