Measurement


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As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

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7 Steps to Taking Your Media Measurement to the Global Stage

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead. | MORE »

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7 Steps to Taking Your Media Measurement to the Global Stage

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead. | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry. | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs. | MORE »

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E-Mail Delivery Rates Up, Open Rates Are Down

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage. | MORE »

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