Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live WithoutApril 29th, 2013 by Matthew Schwartz
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.