For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.