Measurement


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Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.  | MORE »

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ABC’s of Content Marketing: Always Be Content-Optimizing

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson. | MORE »

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Your Pocket Guide to PR Social Measurement

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier. | MORE »

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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Why ROI is Often a Useless Metric for PR Professionals

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

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Measurement Conference: Understanding the “What, Why, Who and How” of Measurement

Here’s an overview of the May 15 Measurement Conference in Washington, D.C. | MORE »

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Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals | MORE »

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These are the Barcelona Principles You Should Internalize

Take a look at one PR expert’s Barcelona Principles cheat sheet. | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals. | MORE »

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