Measurement


avatar

A 5-Step PR Measurement Methodology Checklist

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time. | MORE »

Comments Off

avatar

Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”  | MORE »

Comments Off

avatar

Avoiding Chronic Mistakes in PR Measurement

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.  | MORE »

Comments Off

avatar

Proving Business Value of Social Media No Longer an Impossible Dream

At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement. | MORE »

Comments Off

avatar

Tips for PR to Start Wearing Green Eyeshades

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.  | MORE »

Comments Off

avatar

Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013. | MORE »

Comments Off

avatar

Infographic: State of Content Marketing 2013

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications. | MORE »

3 Comments

avatar

5 Moments of Pure PR Joy

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.  | MORE »

1 Comment

avatar

Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.  | MORE »

Comments Off

avatar

ABC’s of Content Marketing: Always Be Content-Optimizing

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson. | MORE »

1 Comment