Measurement


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Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate | MORE »

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PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

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How To Demystify The Power of Big Data

Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress. | MORE »

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Marketing and PR Recipe For Revenue Gravy

“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. | MORE »

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Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way. | MORE »

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PR News Announces 2013 Platinum PR Award Winners

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards. | MORE »

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2013 Platinum PR Awards: Research & Measurement

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of … | MORE »

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Add Fuel To Your Mobile PR Strategy

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been | MORE »

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Is ‘Big Data’ More Trouble Than It’s Worth? Marketing The Benefits of Your Brand Leaves A Lot To Be Desired

Data is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo. | MORE »

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Lacquer Morphs Natural Products Expo East + West from a Trade Show Into a Valuable Asset for Media Outlets

This year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve | MORE »

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