As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.
Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.
Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.