How to Monitor Competitive Intelligence to Drive Your PR Strategy 02/22/2016 By Margot Savell, SVP, Head of Global Measurement, Hill+Knowlton Strategies, Research + Data Insights When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.