Songs in the Key of Social Media


Exclusive study conducted by Simply Measured tracks the top keywords among some of the major social media influencers. Crafting content that plays into the conversation.

Influencing the Online Influencers: Sure, reporters and media reps covering your market and competitors can play a huge role in helping communicators get their messages out. But in a social media age, online influencers are starting to encroach on the power that was formerly the domain of reporters et al.

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. The study was conducted in February and March. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.” The terms “content” and “blogs,” all the rage on the Web, were also prominent (as was the term “10,” to give you an indication of the relentless popualrity of online lists).

“As a brand strategist or PR pro, [the keywords below] presents two unique opportunities,” said Kevin Shively, senior marketing manager at Simply Measured. “Identifying topics that are resonating with their large audiences, but also identifying themes that these influencers are engaging with so you can proactively create campaign content and reach out to them.”

Source: Simply Measured

chart 1


This article originally appeared in the April 7, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.