PR Billing Rates Pegged to the Market


chart 1

Calculating Billing Rates:
Which Method Do You Use?

Do You Mark-Up Rebillables?

Do You Mark-Up Rebillables?

Do You Bill Back for the Cost of  Social/New Media Tools?

Do You Bill Back for the Cost of
Social/New Media Tools?

Source: StevensGouldPincus

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

When it comes to PR billing there’s little daylight between the most popular billing method among PR pros— amounts based on benchmarking reports—and calculating billing rates based on what the market will bear.

Those methods were followed by total salary, plus benefits divided by projected “billable” hours, and total salary, plus benefits divided by 2080 hours (52 weeks X 40 hours).

Rick Gould, managing partner at StevensGouldPincus, said he thought it was “incredibe” that nearly a third of the survey respondents calculate billing rates based on what the market will bear.

“A method is needed to validate the hourly rates,” he said. “This validation will prvide the basis to request client fee increases and spike the bottom line of your agency.”

The online survey, which was conducted in November, garnered responses from 84 senior PR executives. Most of the respondents work for companies with less than $3 million in revenue or between $3 million and $10 million in revenue.

With budgeting season now in high gear, a majority of respondents (65%) said they mark-up rebillables while 36% of the respondents said they do not. “Marking-up rebillables, to recover the administrative costs of tracking out-of-pockets, is still popular,” Gould said. PRN

CONTACT:

Rick Gould is managing partner of StevensGouldPinucs. He can be reached at rgould@stevensgouldpincus.com.

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.