Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos


LinkedIn is believed to be a B2B marketer’s most effective social media platform, according to the 2014 B2B Content Marketing Trends Study released by the Content Marketing Institute. And it is the only network that has a confidence rating above 50%. Facebook finished in sixth place, with only 30% of respondents believing it’s an effective channel.

LinkedIn is believed to be a B2B marketer’s most effective social media platform, according to the 2014 B2B Content Marketing Trends Study released by the Content Marketing Institute. And it is the only network that has a confidence rating above 50%. Facebook finished in sixth place, with only 30% of respondents believing it’s an effective channel.

A Buyer’s Market For The Unemployed? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate Responsibility and Allegis Group Services.

 

The study, which took the pulse of more than 1,000 employed and unemployed Americans, revealed that reputation and transparency could impact job decisions.

 

The study also included these findings:

 

• More than half (62%) of the employed respondents said they would take a job with a company that had a bad reputation if offered a higher salary.

• The majority of respondents who said they would make that move indicated that a 50% to 100% salary increase would be necessary.

• A large majority (84%) of respondents said they would leave their current job if they were offered a new position at a company with a stellar reputation. And most of those respondents would only require a 1% to 10% increase in salary to make the jump.

Source: Corporate Responsibility, Allegis Group Services

Millennials Don’t Want Your Mobile Promos: Nearly three-quarters of Millennials don’t share email deals on their social media channels. According to a recent survey commissioned by Campaigner, which polled 1,237 random Internet users, Millennials are not easy to market to via email.

Here are some other results from the survey:

• Nearly half of Millennials (48%) said that half or more of their emails are promotional in nature.

• Conversely, 36% of all the respondents said that less than 10% of email is promotional.

• More than two-thirds (67%) of Millennials indicated that they use their mobile phones to check and send email.

• One-quarter said that promotional holiday emails are overwhelming and instantly ignored. PRN

Source: Campaigner


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