PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit For sponsorship opportunities, please contact Diane Schwartz at

• Blue Cross Blue Shield of Michigan  
• Cone Communications • Edelman Digital  
• Esurance • General Electric • Klick Health and Millennium • Shift Communications
• USANA Health Sciences

Cause Marketing / CSR  
• Cone Communications  
• Havas PR • Kaiser Permanente  
• Lippe Taylor and Elizabeth Arden
• Weber Shandwick • Telemundo Local  

Contest /Game
• Blue Cross Blue Shield of Michigan • CertainTeed
• AT&T with FleishmanHillard  • Ignite Social Media • RF|Binder  • Toshiba America Business Solutions  
• Weber Shandwick  

Crisis Management
• Airlines for America • Edelman  
• Edison Electric Institute • Havas PR  
• Pepco Holdings Inc. • Royal Caribbean Cruises Ltd.  
Digital Communicator of the Year
• Corrine Kovalsky – Raytheon
• Richard Licata - NBC Entertainment
• Jean Medina - Airlines for America
• Jennifer Stalzer – Mastercard

Digital Marketing Campaign  
• California Earthquake Authority • Child’s Play Communications • The Clorox Company  
• Hilton Worldwide • Eastern Virginia Medical School  
• Halo, Purely for Pets • Major League Baseball  
• Mullen and Century 21 • Pipitone Group  
• Seattle’s Best Coffee   

Digital PR Campaign – $100k
and under  
• AMD • Lockheed Martin Corp.  
• Pizza Hut • Rx Mosaic Health   
• Weber Shandwick • YMCA of Greater New York

Digital PR Campaign - $100-$200k
• Cohn & Wolfe for U.S. Olympic Committee  
• ECU Communications  
• Griffin Strategies  
• General Electric  
• Las Vegas Convention and Visitors Authority  

Digital PR Campaign - $200-$500K
• Cone Communications  
• Puget Sound Energy with Colehour + Cohen  
• Vanderbilt • Weber Shandwick    

Digital PR Campaign – 500K+
• The Clorox Company • FleishmanHillard  
• Global Strategy Group • Purple Door Communications  

Digital PR Team of the Year  
• Cisco Systems • Finn Partners
• Idea Grove • Makovsky • MWW
• Shift Communications
• Waggener Edstrom Worldwide

Email Newsletter  
• Allstate Insurance Company • American Institute of CPAs • Hunter Public Relations  
• National Kidney Foundation • Weber Shandwick  

Employee Communications Online  
• Allstate Insurance Company • Eczacibasi Group  
• Intuit Inc. • Lehigh Valley Health Network  
• United States Postal Service  

Facebook Communications  
• Cone Communications • Hunter Public Relations  
• Marina Maher Communications • RF|Binder  
•  Weber Shandwick  • Social Fulcrum  

Influencer Communications  
• Catalyst, an IMG Consulting Company  • The Clorox Company • Ernst & Young with Weber Shandwick
• General Motors  • Porter Novelli and Bupa Australia  
• RF|Binder • Rose Communications  
• American Airlines with Weber Shandwick  
• AT&T Employee Communications • Weber Shandwick  

Listening Campaign
• blueocean market intelligence • MasterCard Worldwide  

Media Relations Campaign  
• GolinHarris • MWW  • The Nature Conservancy • Weber Shandwick    

Microsite / Custom Site  
• ECU Communications • Federal Reserve Bank of Cleveland  
• Fireman’s Fund Insurance Co. • National Retail  
• RF|Binder • Novartis and Ruder Finn • Scholastic • Seven Twenty Strategies  
• 360i & National Car Rental • Accenture Outlook journal  
• Miles • Peter Mayer • USANA Health Sciences  
• Vladimir Jones/Centura Health  

Most Engaged Brand
• Blue Cross Blue Shield of Michigan • Catalyst, an IMG Consulting Company  
• Cone Communications  • Hunter Public Relations • Makovsky

New Digital Product/Service
• a2z • GolinHarris • SevenTwenty Strategies  
• Vodafone • Weber Shandwick    

New Site
• Catholic Charities Brooklyn and Queens • HGExpo  
• National Multi Housing Council and National Apartment Association  
• National Retail Federation • RF|Binder and Loews Corp.

Online Community
• Elsevier • Idea Grove  
• The Partnership at • Weber Shandwick  
• Weber Shandwick for Unilever N. America  

Online Newsroom
• Genentech • Weber Shandwick • Wieck  

• Cisco Systems • JCPR  

Public Affairs Campaign
• Airlines for America • APCO Worldwide • Blue Cross Blue Shield of Michigan    
• National Multi Housing Council and National Apartment
Association • Stratacomm  

Redesign/Relaunch of Site  
• Carmichael Lynch Spong • The Coca-Cola Company  
• Cone Communications • Edelman Indonesia  
• iAcquire • Kia Motors America • The U.S. Army with Weber Shandwick  

• American Institute of CPAs • Florida Sweet Corn • SJ Public Relations  

Social Networking Campaign  
• ABC Family • Beaman • Gregory White PR • MGSCOMM/SWAY PR  
• Nordic Naturals • Ogilvy & Mather Hong Kong • RF|Binder
• Weber Shandwick  

Twitter Communications
• Alembic Health Communications and The National Meningitis Association  
• AT&T’s Twitter Tribe Program • Habitat for Humanity • Quaker & Huge
• RF|Binder  

Use of Facebook
• Gregory FCA • Hunter Public Relations • Ignite Social Media and Radisson Hotels • Red Agency • Weber Shandwick  

• Accenture • APCO Worldwide  
• DAVIES • Kaplow Communications   
• Purple Door Communications • Sony Computer Entertainment  
• U.S. Department of Veterans Affairs • Weber Shandwick  

Viral Campaign  
• AMD • Channel Factory • Harbinger Communications Inc.
• Ignite Social Media • Sony Computer Entertainment America  

WOW! Campaign  
• AMD • GolinHarris • Major League Baseball • MWW • Quaker & HUGE

This article appeared in the October 21 issue of PR News. Subscribe to PR News today to receive weekly comprehensive coverage of the most fundamental PR topics from visual storytelling to crisis management to media training.

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