Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise


Playing within the ultra-competitive manufacturing industry, Apriso has seen solid success with its blog, which has steadily increased its number of page views while drawing more people to its Web site. Image courtesy of Apriso Company: Apriso Agency: Gutenberg PR Timeframe: Aug. 2010 - Present   When the Apriso Corporation, headquartered in Long Beach, Calif., was looking to establish itself as a thought leader in an ever-changing manufacturing industry, the creation of a corporate blog became integral to that strategy. Apriso provides sophisticated consulting services and software solutions to manufacturers, and a blog provides an excellent forum for reaching a highly-targeted audience.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.