Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

Playing within the ultra-competitive manufacturing industry, Apriso has seen solid success with its blog, which has steadily increased its number of page views while drawing more people to its Web site. Image courtesy of Apriso Company: Apriso Agency: Gutenberg PR Timeframe: Aug. 2010 - Present   When the Apriso Corporation, headquartered in Long Beach, Calif., was looking to establish itself as a thought leader in an ever-changing manufacturing industry, the creation of a corporate blog became integral to that strategy. Apriso provides sophisticated consulting services and software solutions to manufacturers, and a blog provides an excellent forum for reaching a highly-targeted audience.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.