Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

Playing within the ultra-competitive manufacturing industry, Apriso has seen solid success with its blog, which has steadily increased its number of page views while drawing more people to its Web site. Image courtesy of Apriso Company: Apriso Agency: Gutenberg PR Timeframe: Aug. 2010 - Present   When the Apriso Corporation, headquartered in Long Beach, Calif., was looking to establish itself as a thought leader in an ever-changing manufacturing industry, the creation of a corporate blog became integral to that strategy. Apriso provides sophisticated consulting services and software solutions to manufacturers, and a blog provides an excellent forum for reaching a highly-targeted audience.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.