Handle With Care: Communicating Social Media Metrics to Your Chief Executive


Your CEO isn’t on LinkedIn, Facebook or Twitter and refuses to participate in your company’s blog—yet wants proof that the company’s social media efforts are paying off. For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics. The spectacular indifference of the country’s top CEOs to personal profiles and involvement with social media might seem like a high hurdle. The 2012 Fortune 500 Social CEO Index, recently released by CEO.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.