Social media measurement and ROI vex nearly 40% of marketing executives, according to a study released in July 2012 by The Creative Group. Finding talent was the second-greatest challenge.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation