Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
You might also be interested in:
- To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
- Deploying Online Market Research To Spark Better Media Relations
- Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
- Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
- Melding Your Offline and Online Communications








Connect with us