Facebook has been wounded. While the social network is not going away by any means (it has 900 million active members worldwide, mind you), it is definitely walking with a limp after its disappointing IPO. Consider that a May 2012 poll from Reuters finds that privacy is no longer Facebook’s biggest worry—it’s irrelevance in the marketplace. The survey of users found that 34% of them spend less time on the site than they did half a year ago. Those among the 34% described Facebook as “boring,” “not relevant” or just “not useful.
In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory
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