In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook has been wounded. While the social network is not going away by any means (it has 900 million active members worldwide, mind you), it is definitely walking with a limp after its disappointing IPO. Consider that a May 2012 poll from Reuters finds that privacy is no longer Facebook’s biggest worry—it’s irrelevance in the marketplace. The survey of users found that 34% of them spend less time on the site than they did half a year ago. Those among the 34% described Facebook as “boring,” “not relevant” or just “not useful.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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