On Wednesday, April 18, 2012, the space shuttle Discovery took its final flight—on top of a 747—to Washington, D.C.’s Dulles Airport, where it was to be transferred to its retirement home, the Smithsonian’s Steven F. Udvar-Hazy Center in Chantilly, Va. Discovery flew 39 missions into space, the most of any spacecraft, and was at the forefront of space and earth science exploration.
PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success
You might also be interested in:
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- How to Protect Your Brand From Digital Information Leaks
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter