On Wednesday, April 18, 2012, the space shuttle Discovery took its final flight—on top of a 747—to Washington, D.C.’s Dulles Airport, where it was to be transferred to its retirement home, the Smithsonian’s Steven F. Udvar-Hazy Center in Chantilly, Va. Discovery flew 39 missions into space, the most of any spacecraft, and was at the forefront of space and earth science exploration.
PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success
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