Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
You might also be interested in:
- How To Adopt the 5 Gospels of News Writing
- Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results
- Communicators Play Key Role In Reinvention of Sales and Marketing
- Wake-Up Call In Survey of PR Profession
- Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices