Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

Initially representing the sportfishing industry, in 2010 the American Sportfishing Association began attracting anglers via partnerships, media outreach and PSAs.  Image courtesy of First Degree Organization: American Sportfishing Association Agency: First Degree Timeframe: March 2010 - Present For most trade associations, the main objective is to ably represent their member industries through strong lobbying and communication of key issues. But the following is a case of a trade association going one step further, successfully reaching through an advocacy campaign the customers who purchase its members’ fishing products and services—upping membership by more than 1,000%. And while this is a story about fishing, that figure is no “fish story.”  The American Sportfishing Association (ASA) is a nonprofit trade association whose members are sportfishing and boating manufacturers and their representatives, independent and chain outdoor retail stores, state fish and wildlife agencies, conservation organizations, federal agencies, and outdoor media groups and journalists.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.