Tip Sheet: Slow and Steady Wins Race in PR Measurement

[Editor’s Note: PR News Advisory Board member Deborah Radman reports on the key takeaways from the Nov. 2011 IABC/PRIME Strategic Communications & Measurement Conference, held in New York City.] While attracting some of the smartest people in the corporate communications industry to offer measurement insights, the IABC/PRIME Conference opened new horizons for many others who traveled from all over the globe to attend. This conference was not just about the sessions; it was about the networking and debate that took place as much outside of the sessions as it did during them. The conference kicked off on Nov.

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