The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed


Back in March 2011, executives at Minneapolis-based PR agency Carmichael Lynch Spong (CLS) sat down with an assembled team of advertising, consumer engagement and brand activation experts on behalf of client Schlage, the venerable security systems and lock maker. Schlage had a new product to tout—a keyless door lock—and a 360 degree campaign with an in-market launch for October was in the works. More meetings ensued, and the subject of TV ads were broached. “They give you the broadest awareness the quickest,” says Maria Reitan, senior principal of Carmichael Lynch Spong, who has worked on Ingersoll Rand —Schlage’s parent company—brand accounts for several years. But what of the PR in concert with the TV spots?

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.