A global study, released in Oct. 2011, finds that while page views are the No. 1 barometer of ROI for the rank and file, contributors—a more solid ROI metric—is a favorite among “world class” companies. Source: Weber Shandwick/Forbes Insights A new study on what makes brands social, released this month, finds that global companies have got social media ROI metrics mostly wrong. The Weber Shandwick / Forbes Insights “Brand Sociability” study of 1,897 senior executives across 50 countries shows that they are stuck on social metrics like “page views” that don’t reflect true return on investment.
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
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