Charting the Industry: Digital Execs Stuck on Stale Social Metrics


A global study, released in Oct. 2011, finds that while page views are the No. 1 barometer of ROI for the rank and file, contributors—a more solid ROI metric—is a favorite among “world class” companies. Source: Weber Shandwick/Forbes Insights A new study on what makes brands social, released this month, finds that global companies have got social media ROI metrics mostly wrong. The Weber Shandwick / Forbes Insights “Brand Sociability” study of 1,897 senior executives across 50 countries shows that they are stuck on social metrics like “page views” that don’t reflect true return on investment.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.