7 Steps to Taking Your Media Measurement to the Global Stage


More and more communicators today need to measure competitive media coverage on a global basis, and can be overwhelmed by the sheer complexity of the process. How can they ensure they are listening to the most important channels, keeping tabs on competitors and are being protected from unwelcome surprises? In the Internet age, your organization is already on the world stage—whether it wants to be there or not. The following seven-step process will help you take your media measurement beyond domestic borders. Step One: Research As in all PR work, begin by deciding exactly what you wish to achieve with your international program, and define measurement from there.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.