More and more communicators today need to measure competitive media coverage on a global basis, and can be overwhelmed by the sheer complexity of the process. How can they ensure they are listening to the most important channels, keeping tabs on competitors and are being protected from unwelcome surprises? In the Internet age, your organization is already on the world stage—whether it wants to be there or not. The following seven-step process will help you take your media measurement beyond domestic borders. Step One: Research As in all PR work, begin by deciding exactly what you wish to achieve with your international program, and define measurement from there.
7 Steps to Taking Your Media Measurement to the Global Stage
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation