7 Steps to Taking Your Media Measurement to the Global Stage


More and more communicators today need to measure competitive media coverage on a global basis, and can be overwhelmed by the sheer complexity of the process. How can they ensure they are listening to the most important channels, keeping tabs on competitors and are being protected from unwelcome surprises? In the Internet age, your organization is already on the world stage—whether it wants to be there or not. The following seven-step process will help you take your media measurement beyond domestic borders. Step One: Research As in all PR work, begin by deciding exactly what you wish to achieve with your international program, and define measurement from there.

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