Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

Let’s make one thing clear, PR professionals: The language that you speak is not the language that the C-suite speaks. And that’s an important distinction, says Don Bartholomew, VP of digital research at Fleishman-Hillard, not only for the success of your communications department, but for your professional success as well. Getting a seat at the proverbial executive table has long been discussed as a primary goal of PR leaders, and according to Bartholomew, PR is getting closer, thanks to—catastrophes. Yes, the threat of reputational crises (just look at a random news site) has brought communications pros much closer to the C-suite. “When a company is 30 minutes or 30 seconds away from peril, PR becomes a CEO’s friend,” says Bartholomew.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.