Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

Let’s make one thing clear, PR professionals: The language that you speak is not the language that the C-suite speaks. And that’s an important distinction, says Don Bartholomew, VP of digital research at Fleishman-Hillard, not only for the success of your communications department, but for your professional success as well. Getting a seat at the proverbial executive table has long been discussed as a primary goal of PR leaders, and according to Bartholomew, PR is getting closer, thanks to—catastrophes. Yes, the threat of reputational crises (just look at a random news site) has brought communications pros much closer to the C-suite. “When a company is 30 minutes or 30 seconds away from peril, PR becomes a CEO’s friend,” says Bartholomew.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.