Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

We’ll Pick Up the Check: Matthew Fernandez (left) and Akash Krishnan, winners of the team division of the Siemens Competition in Math, Science and Technology, hold their $100,000 college scholarship prize.   Photo courtesy of Dentsu Communications Company: Siemens Foundation Agency: Dentsu Communications Timeframe: Oct. - Dec., 2010 In President Obama’s 2011 State of the Union address, he called on the nation to out-innovate and out-educate the rest of the world. “This is our generation’s Sputnik moment,” he said, imploring Americans to “teach our kids that it’s not just the winner of the Super Bowl who deserves to be celebrated, but the winner of the science fair.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.