Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort


Organization: American Beverage Association Timeframe: May 2006 – March 2010 Former President Bill Clinton, flanked by American Heart Association president Dr. Clyde Yancy and ABA CEO Susan Neely, delivers the results of the School Beverage Guidelines initiative in March 2010. Photo courtesy of American Beverage Association On March 8, 2010, the American Beverage Association (ABA), a Washington D.C.-based organization that represents hundreds of beverage producers, distributors, franchise companies and support industries, announced that it had accomplished quite a feat: from 2004 to 2010, the industry had decreased total calories contained in all beverages shipped to U.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.