PR News Hall of Fame Roundtable: Want Good Metrics? Research First

by PR News | 02/28/2011

PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.

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