PR News Hall of Fame Roundtable: Want Good Metrics? Research First

At the March 1, 2011, PR News PR Measurement Conference in Washington, D.C., we honored five of the most influential measurement practitioners in the business with their induction into the Measurement Hall of Fame. This first crop of inductees will serve as benchmarks for Hall of Famers in years to come—much like Bob Dylan, an early inductee into the Rock and Roll Hall of Fame, did. However, while Dylan’s answers were blowin’ in the wind, our Measurement Hall of Famers have got the answers right here, right now—to questions posed at a recent PR News roundtable discussion.

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