PR News Hall of Fame Roundtable: Want Good Metrics? Research First

At the March 1, 2011, PR News PR Measurement Conference in Washington, D.C., we honored five of the most influential measurement practitioners in the business with their induction into the Measurement Hall of Fame. This first crop of inductees will serve as benchmarks for Hall of Famers in years to come—much like Bob Dylan, an early inductee into the Rock and Roll Hall of Fame, did. However, while Dylan’s answers were blowin’ in the wind, our Measurement Hall of Famers have got the answers right here, right now—to questions posed at a recent PR News roundtable discussion.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.