Belonging Big in Building Social Capital, But Is It Enough?


"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

Subscribe Now  |  Login




1 Comment

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Michael Cayley

    Great introduction to an important topic in PR.

    The time is arriving when our work & its impact on margins will be measured in terms of corporate value.

    If you would like to take a deeper dive on the relationship between social capital, social media and corporate value feel free to follow this link:

    http://bit.ly/fdEeS3

    The book has a detailed bibliography and over 200 hyperlinks to explore.

    Cheers,
    Michael