Belonging Big in Building Social Capital, But Is It Enough?


"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

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  • Michael Cayley

    Great introduction to an important topic in PR.

    The time is arriving when our work & its impact on margins will be measured in terms of corporate value.

    If you would like to take a deeper dive on the relationship between social capital, social media and corporate value feel free to follow this link:

    http://bit.ly/fdEeS3

    The book has a detailed bibliography and over 200 hyperlinks to explore.

    Cheers,
    Michael