Belonging Big in Building Social Capital, But Is It Enough?

Engagement. Awareness. Conversation. All are buzzwords around the burgeoning practice of social networking. Yet there’s another term that just might be getting short shrift in the discussion of social networks—online and off.

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  • Michael Cayley

    Great introduction to an important topic in PR.

    The time is arriving when our work & its impact on margins will be measured in terms of corporate value.

    If you would like to take a deeper dive on the relationship between social capital, social media and corporate value feel free to follow this link:

    The book has a detailed bibliography and over 200 hyperlinks to explore.