PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News / BurrellesLuce “Social Media Management & Measurement” survey finds that while 41.8% of PR professionals are hooked up to social media channels, only 21% have metrics for the channels they use. The survey, which drew nearly 700 responses, shows that PR pros still have a ways to go in covering the social media bases. “PR still has a lot of room to grow and improve in this area,” says Stephanie Agresta, executive VP, global director of digital strategy and social media, at Porter Novelli. The biggest obstacles to managing and measuring social media, say respondents, are staffing and budget constraints.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.