Engagement is often seen as the holy grail of marketing and communications. Yet for most organizations, engagement has been a tough to nut to crack. Even setting a standard definition for engagement has been elusive. Defining engagement used to be fairly simple: mix some broadcast and print advertising with some earned media and see if that affects sales. Ah, those were the good old days.
Deep Knowledge of Customers Drives Today’s Engagement Tactics
You might also be interested in: