Competitive Analysis: Setting Your Organization Apart From the Rest

Five years ago World Vision, a Christian relief organization that serves nearly 100 million people in 100 different countries, realized that its media coverage wasn’t nearly as big as its humanitarian footprint. “Other NGOs were significantly surpassing us in telling their stories during disasters,” says Steve Panton, executive director of media relations for World Vision U.S. “This wasn’t really news to us,” continues Panton, “because anecdotally we knew it.” But World Vision set out to confirm that belief and find out exactly why their disaster coverage in the U.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.