Influencer Mapping: Identifying and Mobilizing Key Constituents

For several years, engaging influential third parties and stakeholders has been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations or clients. Jennifer Scott, managing director of research and insights at Ogilvy PR, saw the practice really hit its stride a few years ago. “A big trigger was increased investment in PR in general,” says Scott. “As organizations moved away from platforms such as ads, mapping influencers and stakeholders was a clear way to understand and reach the key players who could move an organization’s needle.” As the years have passed, improvements in mapping tool technologies have made influencer analysis more accessible to resource-challenged PR executives.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.