This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix. Read the accompanying story, "PR Lumbers Into the Digital Age." 1. Do you feel your competition’s level of reporting on social media is better, worse or the same as your company’s? About the same 49.
Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey
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