Toyota’s ‘Trust Bank’ Is Open for Business


If Toyota were tried in the court of media and automobile expert opinion, the company would likely be executed sometime soon. However, if the company’s customers made up the jury, it’s possible Toyota could do a year in jail at worst, and at best 90 days probation. That’s what the findings of a recent study out of Rice University’s Jones Graduate School of Business show. Despite hundreds of negative stories generated by the press and predictions of the company’s demise by experts, customers remain loyal. In a survey of 455 U.

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