10 Top Brands Using Twitter Effectively


1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least online), simply by consistently and quickly responding to tweets about Comcast service issues.

2. With just about a million followers, Whole Foods discusses food and environmental issues, presents recipes and addresses inquiries.

3. Southwest Airlines has informal exchanges with customers, makes announcements and recruits.

4. EMC tweets about company initiatives and industry developments. The company’s Twitter account is run by Dan Schawbel, a person worth following in his own right on Twitter as he is an expert in the field of personal branding.

5. Dell is using Twitter to promote a variety of deals (such as refurbished computers).

6. Starbucks solicits ideas, presents recipes, addresses complaints, posts offers and addresses new developments such as store openings.

7. H&R Block provides information of value to its followers, solves problems, and provides customer support.

8. Kodak runs contests, addresses customer inquiries and in general shares in the fascination with photography.

9. JetBlue provides schedule information, addresses customer concerns and offers travel tips.

10. Honda shares in the excitement about cars and addresses customer inquiries and concerns.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.