10 Top Brands Using Twitter Effectively


1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least online), simply by consistently and quickly responding to tweets about Comcast service issues.

2. With just about a million followers, Whole Foods discusses food and environmental issues, presents recipes and addresses inquiries.

3. Southwest Airlines has informal exchanges with customers, makes announcements and recruits.

4. EMC tweets about company initiatives and industry developments. The company’s Twitter account is run by Dan Schawbel, a person worth following in his own right on Twitter as he is an expert in the field of personal branding.

5. Dell is using Twitter to promote a variety of deals (such as refurbished computers).

6. Starbucks solicits ideas, presents recipes, addresses complaints, posts offers and addresses new developments such as store openings.

7. H&R Block provides information of value to its followers, solves problems, and provides customer support.

8. Kodak runs contests, addresses customer inquiries and in general shares in the fascination with photography.

9. JetBlue provides schedule information, addresses customer concerns and offers travel tips.

10. Honda shares in the excitement about cars and addresses customer inquiries and concerns.


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