Assessing Your Organization’s Risks


There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the context of questions you can ask to determine the severity of the risk, and to choose the best means of responding:

Awareness: Was there a problem? Did you let me know about it?

Choice: Did I choose to take on the risk, or was it imposed on me?

Nature: Is the risk natural or man-made?

Dread: Do I fear this risk?

Detectability: Can I touch/see it? Is it quantifiable? Containable?

Equity: What does the risk do for me? Is anyone bearing the risk who doesn’t benefit from it?

Scientific View: Do experts understand it? Do they agree/disagree about it?

Media: Have I read about/seen it in the media?

Pressure Groups: Have I noticed pressure groups focusing on it?


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.