The 5-Step Communications Measurement Scorecard


When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, senior vice president at TNS Global, one tool to streamline this process is something that has been around for ages: the scorecard.

“You’ve heard about them for some time now,” Collins says, pointing to iterations such as dashboards, performance appraisals, Six Sigma processes and ISOs. “Essentially, it is the same format you use regularly as part of your daily routine to keep track of how you’re doing.”

With that in mind, Collins identifies the following 5-step plan for creating a communications measurement scorecard for your own organization:

1. With leadership, identify top business priorities (3-5).

2. Develop survey questions (10-15) that address knowledge and desired behavior.

3. Administer survey quarterly to site-wide representative sample. Analyze survey results to establish baseline and strengths/weaknesses.

4. Work with leadership to develop plans to improve performance.

5. Reassess and modify plans as needed.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.