The 5-Step Communications Measurement Scorecard


When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, senior vice president at TNS Global, one tool to streamline this process is something that has been around for ages: the scorecard.

“You’ve heard about them for some time now,” Collins says, pointing to iterations such as dashboards, performance appraisals, Six Sigma processes and ISOs. “Essentially, it is the same format you use regularly as part of your daily routine to keep track of how you’re doing.”

With that in mind, Collins identifies the following 5-step plan for creating a communications measurement scorecard for your own organization:

1. With leadership, identify top business priorities (3-5).

2. Develop survey questions (10-15) that address knowledge and desired behavior.

3. Administer survey quarterly to site-wide representative sample. Analyze survey results to establish baseline and strengths/weaknesses.

4. Work with leadership to develop plans to improve performance.

5. Reassess and modify plans as needed.


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.