Social Media Measurement Checklist


With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full advantage of the social media outlets you utilize.


❑ 1. Identify audiences and publics.

❑ 2. Define objectives for each audience/public.

❑ 3. Define measurement criteria.

❑ 4. Define the benchmark.

❑ 5. Select measurement tools.

❑ 6. Analyze data, draw actionable conclusions and make recommendations.

❑ 7. Make changes, then measure again.

Source: Beth Harte, principal at Harte Marketing & Communications




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.