With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full advantage of the social media outlets you utilize.
â‘ 1. Identify audiences and publics.
â‘ 2. Define objectives for each audience/public.
â‘ 3. Define measurement criteria.
â‘ 4. Define the benchmark.
â‘ 5. Select measurement tools.
â‘ 6. Analyze data, draw actionable conclusions and make recommendations.
â‘ 7. Make changes, then measure again.
Source: Beth Harte, principal at Harte Marketing & Communications