Sample Enterprise Community Metrics

Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs.

Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing.

Business Metrics: Click-throughs/logins, industries serviced, number of members who are clients, title portfolio of membership.

Marketing Metrics: New member acquisition costs, cost per member (CPM) relative to revenue per member (RPM), event or campaign outcomes.

Editorial Metrics: Cost of content creation, percentage of user-generated content, content ratings/rank.

Member Metrics: Number of members, percentage of profiles complete, return rate, premium conversion rate, revenue generated per member, number of posts per member, average page views per member or group, engagement metrics.

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