Ten Numbers Needed to Measure Social Media Engagement

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign:

1. Percent increase/decrease in unique visits

2. Change in page rank (i.e., a list of the top 10 most popular areas of the site and how they change over a specific period of time)

3. Number of visitor sessions to the blog/Web site that represented more than five page views

4. Percentage of all visitor sessions that represent more than five page views in a given timeframe

5. Percentage of visitor sessions that last five minutes or longer

6. Percentage of visitors that return more than five times

7. Percentage of visitors who arrive to your site based on a Google search or a direct link from another site that is related to your brand

8. Percentage of visitors who become subscribers (RSS, e-newsletters, etc.)

9. Percentage of visitors who download something from the blog/Web site

10. Percentage of visitors who provide information about themselves (e-mail address, etc.)

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.