Key Performance Indicators


Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that can help determine the three to five KPIs companies/clients should track to determine program success.

Coverage

  • Press releases by type

  • Press releases by focus/business unit

  • Competitive press releases by type

  • Client vs. competitive coverage

  • Awards

  • Analyst mentions

  • Total coverage by activity

  • Media stratification

  • Coverage by story theme

  • Blog mentions

Impact

  • Traffic vs. clippings

  • Placements vs. whether on Web site

  • Coverage to stock price

  • Percent of articles repurposed

Quality

  • Key message appearances

  • Product reviews (positive/neutral/negative)

  • Where mentioned in article

Content

  • Thought leadership

Budget

  • PR budget vs. activities (for flexible budgets)


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.