By Mark Weiner If "proving value" remains one of PR's greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but also from person to person within the same organization. As such, the process of proving value begins with defining value and evolves from there. The key to discovering the often secret value system in your organization is in the hands of your clients, whether internal or external.
Tip Sheet: Proving Value: 10 Measures of Success
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